By now, you may have noticed the major changes happening in the digital world. With some fearing the alleged "shutdown" of the popular video-sharing app TikTok, and others bracing for doom for upcoming artists who’ve relied on its promotional power, it’s easy to feel uncertain. However, despite the fear, artists still have ample opportunity to keep their fans engaged and grow their presence. Below are three ways we see artists conquering these social media changes:
1. Build A Website
The algorithms may change, but your URL won’t. Having your own website is one of the best ways to take control of your digital presence. Unlike social media platforms, your website is something you own and control—your fans can always find you there. Whether TikTok, Instagram, or another platform fades in popularity, your website will remain a constant. It's the perfect space to share your music, post updates, and even sell merchandise directly to your audience.
2. Build Your Email List
Building an email list means you can reach your fans directly, without worrying about algorithm changes or platform restrictions. An email list gives you the ability to communicate directly with your audience, sending them updates, new releases, and exclusive content without relying on social media’s ever-changing landscape. Having this direct line to your fans ensures you can keep them engaged and informed, no matter what happens to the platforms you use.
3. Start a Blog
A blog gives your fans a personal space to connect with you beyond just your music. Subscribers can follow your posts and never miss an update—whether it’s new music, behind-the-scenes stories, or personal insights into your creative journey. A blog allows you to share your unique voice and build a community of fans who are invested in you as an artist. Plus, it’s another way to keep your fans engaged without relying on social media algorithms.
In conclusion, as the digital world continues to shift, there are still plenty of ways for artists to build lasting connections with their audience. By focusing on a website, email list, and blog, you create reliable platforms where fans can always find you. The key is to take control of your digital presence and diversify how you engage with your audience. That way, no matter what changes come next, you'll be prepared.
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